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Our team shares a deep passion for travel, culinary excellence, and luxury experiences — making us uniquely qualified to evaluate and elevate hospitality, retail, and lifestyle brands.
We specialize in discreet customer experience evaluations — the modern, elevated approach to what the world once called “mystery shopping.” By blending our know-how with first-hand immersion, we give businesses an unfiltered view of their customer journey — and actionable steps to make it exceptional.
Our enthusiasm in travel, food, and luxury experiences has taken us across the globe — from Europe, the Americas, and Asia, to the halls of the Shangri-La, Hyatt, The Peninsula, Mandarin Oriental, and Aman Resorts. We’ve browsed the boutiques of Champs-Élysées, La Rambla, Rue du Rhône, Spanish Steps, Soho, Rodeo Drive, Ginza, Orchard Road, Central Hong Kong, and Myeong-dong, and savored meals from Michelin-starred restaurants to iconic local gems.
Whether you run a five-star resort or a beloved neighborhood café, our team’s eye for detail and passion for exceptional customer experiences ensure you get feedback that matters. We spot what others miss — and show you how to turn it into revenue.
Feedbux was founded by Coach Cris Tan — a seasoned Business Consultant and Executive, Employee, and Life Coach for over two decades, as well as a Radio Host and regular TV Resource Speaker.
With 20 years of hands-on experience in Customer Service, Employee Training & Development, Sales, Marketing, Business Development, and Operations, Coach Cris Tan brings the expertise that turns feedback into actionable results for our clients.
Feedbux — “Smart feedback. Bigger bux.”
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